Resources

Can you prove it works?

Here is what we write on the subject: how to choose your guests, what actually brings the no-show rate down, and why a premium invitation has no business sitting in an inbox.

Writing

Guests in a hospitality box at a stadium
Hospitality

Hospitality packages: how to use them to strengthen your public relations

Learn how to use your event hospitality packages effectively to strengthen your public relations: strategic guest selection, personalised experiences, engagement during the event and post-event follow-up.

A crystal ball, for choosing the guests of a hospitality package
Hospitality

How to choose the guests for a hospitality package

A premium seat is scarce, expensive and political. A practical guide to picking your guests: criteria, prioritisation, compliance, and the habits that make an invitation pay off.

December 2025Read the article
A glass façade, echoing the rules that frame invitations
Compliance

How to invite clients to events without breaking the rules

Inviting a client to a match or a box is perfectly legal. Doing it without a framework is not. What the Sapin II law and URSSAF actually say, and four habits that keep a generous programme defensible.

October 2025Read the article
A personalised hospitality ticket, issued from an internal ticketing system
Operations

Why you should distribute hospitality packages with an internal ticketing system

Scattered spreadsheets, chasing people by e-mail, badly targeted guests, compliance risk. Here is what a real internal ticketing system changes: named invitations, full traceability, personalised tickets and automatic reminders.

October 2025Read the article
Guests gathered at a hospitality event
Hospitality

Why integrate hospitality programmes into your public relations strategy?

Discover how hospitality programmes strengthen your public relations. Offer your VIP guests exclusive experiences to build loyalty, enhance your brand image and generate positive word of mouth.

October 2025Read the article
Empty seats in a stand, on a match night
Hospitality

Hospitality: how to cut the no-show rate

No-shows are a real problem for hospitality, in sport as in culture. Choosing guests better, communicating properly, centralising ticket management: enough to reduce absences and defend the return on your events.

September 2025Read the article
A full concert hall, lit from the stage
Culture

The most anticipated concerts of 2025

Fifteen concerts and tours that made the year in France, from the Stade de France to Paris La Défense Arena. And what a season like that asks of the people hosting guests there.

August 2025Read the article
Guests chatting during a personalised hospitality experience
Hospitality

5 ideas to get more out of your hospitality packages

Discover 5 strategies to maximise the impact of your hospitality packages: in-depth personalisation, immersive experiences, easier networking, social engagement and VIP follow-up. Turn every event into a lever for loyalty and awareness.

Hospitality

How to measure the ROI of your hospitality packages

Learn how to assess the impact of your hospitality packages: set clear objectives, track relevant KPIs, use analytics tools such as Evenizer, calculate ROI and gather guest feedback to optimise your strategies.

Compliance

Is inviting an employee systematically considered a benefit in kind by URSSAF?

Find out when an invitation to an event is considered a benefit in kind by URSSAF, the French social security contributions body. Understand the tax and legal implications and the possible exceptions, and make sure your hospitality programmes are compliant.

Handshake at a hospitality event
Hospitality

Hospitality and Public Relations: 5 mistakes to avoid

Discover the 5 common mistakes to avoid in your hospitality strategies: vague objectives, irrelevant experiences, lack of personalisation, lack of transparency and neglected follow-up. Optimise your public relations with targeted, ethical actions.

Dashboard of performance indicators
Hospitality

The key performance indicators (KPIs) for assessing the impact of your public relations

Discover the essential KPIs for measuring the effectiveness of your public relations and hospitality programmes: attendance rate, conversion, satisfaction, ROI and social engagement. Optimise your campaigns with concrete data.

Scales of justice, a symbol of compliance
Compliance

Hospitality packages: the anti-corruption rules to follow

Discover the key rules for offering hospitality packages that comply with the French Sapin II law: transparency, reasonable value, internal policies, team training and regular controls. Protect your company from legal and reputational risks.

Replay

The Champions Lunch set, the Sportech collective’s LinkedIn live
Product

The Champions Lunch: Evenizer x La Sportech

What is Evenizer? The answer in one conversation, in the replay of the Champions Lunch hosted by the Sportech collective.

Event

Logo of Sportem, the European sports marketing show
Sports marketing

Evenizer at SPORTEM 2026

On 20 January 2026 at the Parc des Princes, Evenizer presents its innovations on stand 33 of the European sports marketing show. Sixty exhibitors, round tables and networking.

Ready to see it on your own events?

The resources help you make the case. A demo shows you the number: bring a real event or account and we'll work through it live.

Evenizer dashboard: event statistics, ticketing and seating