How Orange centralizes VIP event management (Hospitality, Protocol, Corporate) with Evenizer
Understanding Orange’s Hospitality Needs
Orange Group is a leading telecommunications player in Europe and Africa. They make significant investments in public relations and hospitality, leveraging high profile partnerships with Roland Garros, the Africa Cup of Nations, l'Opera de Paris.
These efforts aim to strengthen relationships with key stakeholders clients, partners, and employees by delivering exclusive, memorable experiences at large scale sports, cultural, and institutional events.
However, managing hospitality packages for these events presented several challenges:
- Complex coordination of invitations and access.
- Accurate tracking of guests and their engagement levels.
- Tailor made experiences based on participant profiles.
- Compliance coverage with URSSAF regulations and Sapin 2 anti-corruption law
5 key challenges in hospitality tickets management
By integrating Evenizer, Orange achieved several key objectives:
- Automated invitation management system for seamless coordination.
- High customization of invitations (graphics and text).
- Improved access management via a centralized, intuitive platform.
- Enhanced reporting and performance analysis with consolidated data on participation and guest satisfaction.
- Historical tracking of invitations for compliance purposes.
Chiffres clés :
Orange x Evenizer
Orange utilized Evenizer for the 2023 Roland-Garros tournament. Later Extending It to the 2023 Rugby World Cup, Africa Cup of Nations, and Paris 2024 Olympic & Paralympic Games.
Today, all VIP invitations (hospitality, VIP boxes, etc.) for sports and cultural events are managed through Evenizer. By delegating invitation quotas and establishing compliance workflows, Orange simplified operations, giving hosting teams more autonomy, and ensured complance to URSSAF regulations and anti-corruption measures
At Orange Group, Evenizer has helped us structure and professionalize VIP invitation management smoothly and efficiently. We’ve gained agility, elevated our guests’ experience, and improved post-event analytics. Plus, Evenizer’s team provides outstanding support. Thank you!
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