How does SACEM centralise the management of its invitations with Evenizer?
events per year15
time saved on the overall management of invitations and logistics40 %
Events at the heart of SACEM’s relationship strategy
The Société des Auteurs, Compositeurs et Éditeurs de Musique (SACEM), founded in 1851, is a key player in French and international creation. While its primary mission is to collect and distribute royalties, it also plays a key role in energising the cultural ecosystem.
To support this mission, SACEM partners in or organises numerous events: screenings, conferences, festival programmes, professional meetings, award ceremonies…
These gatherings are strategic levers for maintaining and developing relationships with its different audiences: SACEM members, music and audiovisual professionals, partners, journalists, influencers, institutions…
The diversity of these audiences and the growing number of events led SACEM to equip itself with Evenizer in order to centralise the entire invitation process, with the following objectives:
Qualify and personalise the database
Make event organisation easier and more consistent
Track responses and attendance precisely
Make invitations more relevant and personalised
CRM + Event Manager + Newsletter: three key building blocks for SACEM
For several years, SACEM has relied on three essential Evenizer modules to run its events.
The CRM
It structures and segments the contact base, identifies affinities and areas of interest, and precisely targets audiences according to the stakes of each event.
The Event Manager
This module provides complete event management: format setup, personalised invitations, RSVP handling, on-site check-in, seating, quota tracking and protocol lists.
The built-in newsletter editor
Directly connected to the CRM and the Event Manager, it ensures smooth delivery of invitations and event communications, while guaranteeing data consistency and sending quality.
Sacem x Evenizer: a relationship built over time
SACEM is one of Evenizer’s first clients and helped shape the solution as it exists today.
The first rollout covered a flagship event: the Grands Prix Sacem, a major annual gathering of the leading figures in music creation.
The protocol ticketing developed by Evenizer is particularly well suited to the demands of the Grands Prix: fine-grained capacity management, personalised seating, multiple invitations depending on guest categories, real-time tracking of confirmations…
Today, Evenizer is used to manage events of all sizes, whether organised directly by SACEM or in partnership with other organisations.
We have been working with Evenizer for 6 years. The solution has greatly simplified the management of our invitations and the welcome of guests at our events. I particularly appreciate the contact qualification and the seating management. Beyond the software, the team understands field issues very well: their advice is invaluable and they are always listening to help the solution evolve.
Tiffany MarteauHead of Cultural Projects and Partnerships
