How does SACEM centralize the management of its invitations with Evenizer?
Events at the heart of SACEM’s relationship strategy.
The Société des Auteurs, Compositeurs et Éditeurs de Musique (SACEM), founded in 1851, is a key player in French and international creative industries. While its primary mission is to collect and distribute authors’ rights, it also plays a crucial role in energizing the cultural ecosystem.
To support this mission, SACEM partners with or organizes numerous events: screenings, conferences, festival activations, professional meetings, award ceremonies, and more.
These events are strategic levers for maintaining and developing relationships with its various audiences: SACEM members, professionals from the music and audiovisual industries, partners, journalists, influencers, and institutional stakeholders.
The diversity of these audiences and the growing number of events led SACEM to adopt Evenizer to centralize the entire invitation process, with three main objectives:
- Qualify and personalize its database
- Facilitate and standardize event organization
- Accurately track responses and attendance
- Ultimately, the goal is to strengthen the relevance and personalization of invitations.
CRM + Event Manager + Newsletter: three killer features for SACEM.
For several years, SACEM has relied on three essential Evenizer modules to orchestrate its event operations.
CRM
It allows them to structure and segment their contact database, identify affinities and interests, and precisely target audiences according to the objectives of each event.
Event Manager
This module provides comprehensive event management: setting up event formats, creating personalized invitations, managing RSVPs, on-site check-ins, seating arrangements, and tracking quotas and protocol guest lists.
Integrated newsletter editor.
Directly connected to the CRM and Event Manager, it ensures the seamless distribution of invitations and event-related communications, while maintaining data consistency and delivery quality.
Key figures:
SACEM x Evenizer: a long-standing partnership
SACEM has been one of Evenizer’s first clients and helped shape the solution as it exists today.
The first deployment focused on an iconic event: the Grands Prix SACEM, the major annual gathering of key figures in musical creation.
The protocol ticketing system developed by Evenizer is particularly suited to the requirements of the Grands Prix: precise capacity management, personalized seating, multiple invitations according to guest categories, and real-time tracking of confirmations.
Today, Evenizer is used to manage events of all sizes, whether organized directly by SACEM or in partnership with other organizations.
We have been working with Evenizer for six years. The solution has greatly streamlined the management of our invitations and guest reception at events. I particularly appreciate the contact segmentation and seating management. Beyond the software, the team has an in-depth understanding of on-the-ground challenges: their advice is invaluable, and they are always attentive to evolving the solution.
your VIP events in the same way